计算广告-笔记16:其他广告相关技术

创意优化

创意需要将向用户推送广告的关键原因明确表达出来

程序化创意

  • 地域性创意
  • 搜索重定向创意
  • 个性化重定向创意

电机热力图

  • 电机热力图是将某一个创意各位置被点击的密度用热力图方式呈现,帮助创意优化者直观的发现和解决其中的问题

创意的发展趋势

  • 视频化

    • 激励视频形式
  • 交互化

实验框架

一个实用的实验框架需要尽可能的同时容纳多组试验,以提高流量利用效率和产品进化速度

设计实验系统的关键是利用系统模块之间的相对独立性,用分层的结构来扩展实验流量

广告监测与归因

广告监测

  • 主要需求存在于按CPT或CPM结算的合约广告,需要委托第三方监测公司对实际发生的展示或点击数目进行核对

广告安全

  • 广告投放验证:重点在于阻止不恰当展示的发生
  • 可视性验证:重点在于广告展示的曝光程度

广告归因

  • 按CPS/CPA/ROI方式结算的广告,转化行为不发生在媒体上,往往需要第三方机构对这些效果数据进行追踪,确定某次转化来自哪个渠道,将广告展示和点击数据对应起来
  • 常见方法

    • 直接访问归因
    • 用户ID碰撞归因

作弊与反作弊

广告作弊:制造虚假流量,或用技术手段骗过广告监测和归因

作弊方法分类

  • 从主体来看,分媒体作弊、广告平台作弊、广告主竞争对手作弊
  • 从原理看,分为虚假流量作弊、归因作弊
  • 从作弊手段看,分机器作弊、人工作弊

常见作弊方法

  • 服务器刷监测代码
  • 客户端刷监测代码
  • 频繁换用户身份
  • 流量劫持

    • 损害媒体利益,但是有真是流量

      • 信道弹窗
      • 创意替换
      • 搜索结果重定向
    • 损害广告主利益

      • 落地页来源劫持
  • cookie填充

  • IP遮盖
  • 点击滥用与点击注入

产品技术选型实战

媒体实战

媒体实战

广告主实战

广告主实战

数据提供方实战

数据提供方实战

本文永久更新地址: https://notlate.cn/p/9bd09124c3882b53/

评论

  1. 2 月前
    2024-9-05 5:14:15

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  2. 2 月前
    2024-9-03 21:02:02

    Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.com/es-MX/register-person?ref=JHQQKNKN

  3. 2 月前
    2024-9-01 10:53:15

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://accounts.binance.info/en/register-person?ref=JHQQKNKN

  4. 3 月前
    2024-8-30 14:23:34

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.info/join?ref=P9L9FQKY

  5. 3 月前
    2024-8-19 20:58:01

    Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://www.binance.com/join?ref=YY80CKRN

  6. 5 月前
    2024-6-07 21:04:31

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  7. 6 月前
    2024-5-17 7:34:05

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  8. 7 月前
    2024-4-24 5:12:00

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  9. 7 月前
    2024-4-23 3:45:50

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  10. 7 月前
    2024-4-21 1:38:33

    Your article helped me a lot, is there any more related content? Thanks!

  11. 7 月前
    2024-4-16 15:57:34

    Your article helped me a lot, is there any more related content? Thanks!

  12. 8 月前
    2024-3-20 18:33:46

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  13. 8 月前
    2024-3-11 1:37:08

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  14. 9 月前
    2024-3-03 17:48:00

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.info/es/join?ref=WTOZ531Y

发送评论 编辑评论


				
|´・ω・)ノ
ヾ(≧∇≦*)ゝ
(☆ω☆)
(╯‵□′)╯︵┴─┴
 ̄﹃ ̄
(/ω\)
∠( ᐛ 」∠)_
(๑•̀ㅁ•́ฅ)
→_→
୧(๑•̀⌄•́๑)૭
٩(ˊᗜˋ*)و
(ノ°ο°)ノ
(´இ皿இ`)
⌇●﹏●⌇
(ฅ´ω`ฅ)
(╯°A°)╯︵○○○
φ( ̄∇ ̄o)
ヾ(´・ ・`。)ノ"
( ง ᵒ̌皿ᵒ̌)ง⁼³₌₃
(ó﹏ò。)
Σ(っ °Д °;)っ
( ,,´・ω・)ノ"(´っω・`。)
╮(╯▽╰)╭
o(*////▽////*)q
>﹏<
( ๑´•ω•) "(ㆆᴗㆆ)
😂
😀
😅
😊
🙂
🙃
😌
😍
😘
😜
😝
😏
😒
🙄
😳
😡
😔
😫
😱
😭
💩
👻
🙌
🖕
👍
👫
👬
👭
🌚
🌝
🙈
💊
😶
🙏
🍦
🍉
😣
Source: github.com/k4yt3x/flowerhd
颜文字
Emoji
小恐龙
花!
上一篇
下一篇